The number of fictional influencers in the Metaverse (Web3) is rising. These fictional characters present brands with the same opportunities as influencers in the real world, and some brands are already using these influencers in their marketing. Metaverse Provides Unique Brand Opportunities The brands use computer-generated imagery
First coined in Neal Stephenson's prophetic novel Snow Crash in 1992, the "metaverse" has recently gained lots of attention as it might change the way we interact with society forever. While it has mainly been associated with video games, Facebook’s rebrand to Meta introduced the metaverse to
The Metaverse is a somewhat esoteric term for the Web3.0 landscape, an idea that sometimes seems to confuse even the savviest of technology entrepreneurs. The "Metaverse" has been popularized by Mark Zuckerberg, who claimed that the rebranding of their flagship and sister companies would be
